The Best UK Betting Sites in 2023 

Looking for the best UK betting sites to place bets on sports, politics, entertainment, and more? Our detailed explanation of the Gambling Commission’s role, comprehensive list of bookmaker’s features and tips on signing up will help you get started today. 

Bet £10 Get £30 in Free Bets

  • Great welcome offer
  • Competitive odds and boosts
  • Excellent promotions
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. 18+. #ad

10% Cashback Always!

  • Great Offers
  • Safe and Secure environment
  • Excellent range of games
The bonus terms and conditions apply to our deposit/reload bonuses, complementary spins, login bonuses and manual bonuses. The minimum deposit requirement is £20 to be included for our welcome, deposit and reload bonuses. The maximum bonus available will be communicated in specific promotional offers. other terms apply check website for more info.

Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!

  • Great Welcome Offer
  • Excellent range of games
  • Competitive odds
1. This promotion is only valid for new UK QuinnBet customers aged 18 years and over who have yet to avail of a Sportsbook Welcome Offer. Customers can avail of both a Sportsbook and Casino Welcome Offer. 2. We've enhanced our Sportsbook Welcome Offer, giving new UK customers the opportunity to get 50% back as a Free Bet up to £35 (normally £25) plus 10 Free Spins!. 3. To activate your Sportsbook 50% Back as a Free Bet up to £35 plus 10 Free Spins, simply deposit and bet on any Sportsbook markets of your choice today (horse racing, football, tennis, darts etc) at minimum odds of evens (2.00) or greater. other terms apply check website for more info

50% Back As Free Bet On First Day Losses (Up to £25)

  • Good range of promotions
  • Top Horse Racing product
  • Competitive odds
Offer valid for new Betgoodwin customers aged 18 years and over referred by selected affiliate marketing partners and triggered through the unique tracking URL in this page. If you visit this page directly via a URL and not via a marketing partner, you will not qualify for this offer. 50% of first day losses refunded as a free bet. Other terms apply check website for more info

Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins

  • Great Welcome Offer
  • Competitive Odds
  • Huge Offer
18+ New Customers only. Certain bet types excluded. Qualifying bets must be placed within 30 days of account opening. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Welcome Offer - Up to £40 Money back as bonus if your first bet loses + £10 Casino Bonus

  • Excellent promotions
  • Competitive odds and boosts
  • Excellent range of games
Only one bonus per household is permitted If your first sports bet wins, you have completed the bonus, you will receive your winnings and your stake If your first sports bet loses, you will receive your stake back up to a maximum of £40 in bonus money. All pending bets from previous money back bonus must be settled and bonus either fully completed or forfeited before opt-in to the £10 Casino Bonus Wagering conditions for bonus funds of risk free bet and £10 Casino bonus funds: Other terms apply check website for more info

Bet 15 Get 10 Freebet

  • Great Welcome Package
  • Excellent Choice of Games
  • Top support
New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 Other terms apply check website for more info

UK Bookmakers Licensing & Regulation 

To operate legally, all UK online bookmakers must hold a licence from the UK Gambling Commission (UKGC). The UKGC ensures players are protected from fraud, unfair gambling, and problem gambling. Any site that violates UKGC regulations risks having its license revoked or facing fines. All of our recommended UK bookmakers are licensed by the UKGC and comply with its strict regulations. 

Features of the Top UK Betting Companies 

Top bookmakers consistently offer the most competitive odds and biggest bonuses as they have the resources to do so. It’s important to consider established bookies as they tend to have a high level of trust and recognition in the industry. Beyond the obvious, there are several key things to consider when selecting a bookmaker, including: 

  • Valid UKGC license 
  • Customer support 
  • Licensing and regulation 
  • Average odds offered 
  • Range of sports and markets 
  • Payment options available 
  • Registration and verification process 
  • In-play betting markets 
  • Site speed and usability 
  • Statistics and information available 
  • Live streaming service 
  • Free bets and promotions 
  • Brand reputation 
  • Mobile experience 
  • Cash out and Claim Free Bets at UK Bookies 

What are the best welcome bonuses and promotions offered by bookmakers? Learn which offers are truly the best, whether free bets are genuinely free, and how to make the most of your deposit. Some bonuses are too good to be true. Huge sums are offered but often you have to ‘playthrough’ loads of times. This means that you have to bet the money you were given on numerous occasions before you can withdraw any winnings – this obviously increases your chances of losing. 

With so many different types of offer available, it can be hard to know what’s best. That’s why we select the bookies we bet with carefully. They each offer you actual free credit to make bets with – you don’t have to lose and there aren’t ridiculous playthrough requirements. 

With these UK bookies it’s simple – after your first deposit, you get to wager some risk-free bets on your favourite sports. 

Get a 150% Bonus up to £150

  • Great Welcome Offer
  • Excellent range of games
  • Great support
18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. Other terms apply check website for more info

Get 20 Free Spins when you sign up and deposit £10

  • Great Welcome Offer
  • Competitive Odds
  • Huge Offer
18+ UK Customers only. £10 deposit required. Free spins are valid for 72 hours from the time issued. Restrictions + T&Cs apply.

Get 100 Free Spins When you stake £10

  • Excellent promotions
  • Great range of games
  • Fast withdrawals
New customers only. Opt in required. 1x per customer. Fishin™ Pots of Gold only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply.

100% up to £100 + Always 10% Cashback

  • Great Offers
  • Safe and Secure environment
  • Excellent range of games
The bonus terms and conditions apply to our deposit/reload bonuses, complementary spins, login bonuses and manual bonuses. The minimum deposit requirement is £20 to be included for our welcome, deposit and reload bonuses. The maximum bonus available will be communicated in specific promotional offers. other terms apply check website for more info.

50% BACK of losses as a Casino Bonus with only a 1x Rollover Plus 10 Free Spins!

  • Great Offers
  • Excellent range of games
  • Competitive odds
1. This promotion is valid for new UK QuinnCasino customers aged 18 years and over who have yet to avail of a QuinnCasino Welcome Offer. 2. To activate this promotion you must deposit and stake a minimum of £10. 3. You must place a minimum of 5 rounds during the qualifying period and 4 of these rounds must be at least half the value of your highest placed wager. Example: if your biggest wager for the day is £/€2, you will need to place at least four additional stakes of £/€1 or more to qualify. Other terms apply check website for more info.

Welcome Offer - Deposit £10 Get £40

A £40 casino bonus will be credited instantly to opted in customers when their first deposit of £10 or more has been made. Customers residing in Northern Ireland can receive this promotion without any deposit requirement by calling 0808 169 9314. Note that proof of address and additional documentation may be required before the bonus is credited. The real money deposit will automatically be used, up to the offer amount, before the bonus money. Other terms apply check website for more info

Welcome - 50% up to 50

  • Vast Offering
  • Early odds
  • Enhanced sports betting odds
This offer is available until stated otherwise. If we decide to withdraw this promotion, this will not impact any Qualifying Bets you have placed during the promotional period before such withdrawal. If you have already made a real-money deposit into your 10bet Account you will not be eligible for this promotion. The minimum qualifying deposit for this promotion is 15. Other terms apply check website for more info

New Bookmakers for UK Punters 

New online uk betting sites pop up all the time. But how do you know if they are a trusted online bookmaker with a trustworthy reputation? As usual, there are pros and cons to each online bookmaker and it’s up to you to choose whichever one suits your preferences. But we can help. 

If you’re looking for new UK betting sites, we have the information for you. Our team stays up-to-date with the latest bookies, providing in-depth reviews and ratings. Discover the best welcome bonuses and user-friendly platforms with our expert insights. 

How to Deposit at UK Online Bookmakers 

Once you’re familiar with a site, it’s easy to make deposits, withdraw money and use different banking methods. However, there are some important things to remember if you are new to online sports betting or trying a new bookmaker. 

First of all, bookmakers in the UK accept a wide range of payment options. You can fund your account using debit cards, digital wallets, prepaid cards, cryptocurrencies and many more safe and convenient options.  

For UK players, however, credit cards are no longer an option. The UK Gambling Commission (UKGC) has introduced a ban on credit cards for gambling from 14 April 2020. As a reason for the ban, the Gambling Commission cited the number of problem gamblers who accumulate debt through credit card gambling. Ultimately, it’s important to choose the deposit method that is right for you 

Withdraw Your Winnings From UK Bookies 

Although there are no guarantees when it comes to sports betting, you will probably wish to withdraw money from your account at some time after a profitable wager. With your preferred site, this may also take some getting used to, but the cashier should have the withdrawal option. 

It’s crucial to be aware that before you receive your money from a UK online bookmaker, you can be requested to prove your identification. UK bookmakers utilize the Know Your Customer (KYC) authentication method to prevent fraud, underage gaming, and money laundering. 

You often have to transmit a copy of an ID and other relevant documents to a customer service person if you are asked to supply information as part of KYC. These can include: 

  • Passport 
  • Driving Licence 
  • Birth Certificate 
  • Utility Bill 
  • Bank Statement 
  • Payslip 

Even though these checks don’t occur for every withdrawal, you should be aware that you might need to send identification documentation in order to get your winnings from UK bookmakers. Rest assured that the bookmaker and the Gambling Commission are working to safeguard legitimate UK gamblers; the process shouldn’t take too long. 

Choosing the Right UK Bookmaker for You 

We have years of industry experience and have examined countless international online bookmakers. The purpose of this article is to offer you our recommendations on how to select a reputable UK bookmaker, although the choice is ultimately up to you. 

It’s crucial to take into account everything on this page that we have discussed. When registering on a new website, it can be good to ask oneself questions like: 

Does this site offer the banking option I want to use? 

Can I get odds on specific markets and on my favourite sports? 

Is this welcome offer actually worth taking or should I look elsewhere? 

Each of the bookmakers we’ve recommended on this page excels in key areas including free bet offers and customer service. 


UK Betting Sites FAQs

Yes, gambling in the UK is entirely legal for those over the age of 18, both offline and online. This contains online casinos and sportsbooks in the United Kingdom.
The finest websites will always have a UK license and make clear on their websites that they have stringent privacy and security policies. The longevity of an establishment, its reputation, the availability of sports markets, and the range of betting alternatives it offers are the main criteria used to rank the best UK betting sites.
Licensed bookies are subject to regulation and are expected to operate in accordance with a specific set of rules. Additionally, they are subject to recurring audits. They run the risk of having their license suspended and maybe having their business shut down if they are discovered to be in breach of their regulatory obligations.
Will I be taxed for online gambling in the UK?
This is not advised because the bookmaker is allowed to conduct business however it sees appropriate without a license from a regulatory body. Additionally, if you have problems with an unlicensed bookmaker, there is no way to ask for dispute resolution from a third party, such a licensing organization.